SEARCH ENGINE MARKETING CONCEPTS

SEO ARTICLES

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What is the job of an SEO Consultant?

The job of an expert SEO Consultant or is to suggest the best seo marketing strategy for your business website. There are various areas which need search engine optimization analysis. Some of these areas are as below:

1. Website Analysis and Keyword Research: It's very important to have your website analyzed and ensure that your website is conforming to the guidelines set by various search engines. If the bots cannot flow freely through your website, it will be difficult for search engines to index your website effectively.

It is also important to ensure that you select best set of keywords for your business website. If you start-off with wrong set of keywords then it would exhaust your SEO budget and will result in clicks without any sale/or query.

2. Suggesting Right Strategy: It is highly important to formulate best SEO strategy for your website. The job of SEO consultant is to provide customized SEO services to clients. While optimizing a website an SEO consultant might have to examine 100 ecommerce pages. He/She should be flexible to offer such flexible services. SEO Consultant should have expertise in Website Design and Development as well. Otherwise, it would be very difficult to implement changes suggested by your SEO Consultant Company.

3. Competitor Analysis – An SEO Consultant services company should be able to analyze SEO strategy being followed by your competitors. It is important to understand where your competitors stand in search engines and what sort of results you can expect from your website.

The Web Designer VS the SEO Consultant

After a company’s website is completed, it’s time to start thinking about Search Engine Optimization (SEO). SEO helps ensure your website gets visibility on search engines, hopefully resulting in an increase in traffic. To properly utilize SEO, businesses must decide if they will outsource their efforts with an SEO company. There are many things to consider when making this decision, we have outlined some of things to consider when hiring an SEO company.

Local SEO Marketing

Local SEO services for small businesses that focus in a local market. We provide local SEO marketing services for companies that want to target a localized areas. Our local SEO marketing techniques include local online directories and portals including sites like Yelp, Google Maps, Yahoo & Bing Local, as well as various business-to-business and business-to-consumer local directories, portals and local citation websites. Through our years of experience as local SEO experts, we have created a database of local marketing resources that are highly targeted to specific geographic regions, helping your local business gain exposure only in the areas in which you do business

Search Engine Optimization For Video

About 50% of today’s web traffic comes to a website through online videos? Video grabs the attention of viewers far more quickly and effectively than text, audio or photos. Videos are a cost-effective medium to deliver your marketing message with a higher power and impact than that of traditional marketing methods. But is your video getting found online? Just as your website needs to be optimized to be visible in the search engines, so do your online videos. Search engines now offer blended results which include video, news, images, shopping and of course text links. Video Search Engine Optimization is the process of promoting your videos to the top of YouTube and Google as well as the other major search engines and video distribution websites.

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